Welcome to PROJECT FRIDAY, where fashion meets individuality, and every piece tells a story. Based in the heart of Jaipur, India, we are a lifestyle apparel brand that redefines contemporary fashion with a touch of boldness, creativity, and authenticity. Our philosophy is simple—style should be effortless, versatile, and an extension of who you are. Inspired by the energy of the modern generation and the cultural vibrance of our roots, PROJECT FRIDAY creates apparel that blends urban aesthetics with premium craftsmanship.

At PROJECT FRIDAY, we don’t just make clothes; we create expressions of confidence and attitude. Whether it's a statement streetwear piece, a minimal everyday essential, or a bold standout design, each item is crafted with attention to detail, high-quality fabrics, and a commitment to sustainable and ethical production. We believe that fashion is more than just clothing—it's a movement, an experience, and a way to celebrate individuality. Our collections are designed for dreamers, go-getters, and rule-breakers—those who refuse to settle for the ordinary and are constantly pushing boundaries in their personal and professional lives.

With every collection, we strive to break the monotony of conventional fashion, offering a fresh perspective on self-expression. PROJECT FRIDAY is more than a brand—it’s a lifestyle, a statement, and a celebration of the fearless spirit that defines the youth of today. Join us in shaping the future of fashion, one bold step at a time. This is PROJECT FRIDAY—where every day feels like a new beginning.